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Extend Your Marketing Campaigns with Social Media
I work with marketing colleagues every week in businesses of all shapes and sizes who try to distinguish the hype from the reality when using social media with customer marketing campaigns. Sadly the...
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Are You Listening to Me?
When was your last really great experience you had as a customer? Were your expectations EXCEEDED? When was the last disappointing experience? What are the ratio of great experiences to...
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Personal Interaction and Relationships Still Matter
Even with people paying more attention to their tweets and Facebook pages from their iPhones and laptops and less to the person sitting next to them, personal interaction and relationships with...
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Why Did You Send This Email?
I have attended several conferences and meetings lately. Like many of us, we pass out business cards or have our badges scanned, etc. It amazes me that following an event people and companies are...
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Undeliverable Email – Soft Bounce and Hard Bounce
Are your emails bouncing like balls? Email marketing is still a relatively young practice that many small businesses manage manually. There are a number of risks and problems that arise if the proper...
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Newsletter Marketing – 4 Tips to Keep Your Audience Engaged!
Email Newsletter communications gives organizations a powerful way to stay engaged with customers, prospects, members, and patrons. As a general rule, newsletter marketing is based on your audience...
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Expert Guest Blog: Create a Lead Management Feedback Loop by Integrating VOC
Editors Note: Zephyr 47 is honored to have this Expert Guest Blog from Debbie Pierce, the president of NitroMojo. NitroMojo provides marketing technology that focuses on listening to and scoring...
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Expert Guest Blog: “Love Customers, Even When You’re Not Sure They’re Right”
Ed Note: Zephyr 47 kicks off the 2011 Expert Guest Blog series with content from Greg Meyer from Gist. Greg is an expert in managing customer experience strategies and programs and a veteran in the...
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